“The brand integration not only marks the completion of the largest telecom merger in the world, but also sets us on our future journey to offer world class digital experiences to 1 Billion Indians on our strong 4G network… With Vi, we are confident of building a brand that continues to command respect and trust, and will be admired and loved by all,” said Ravinder Takkar, the Group’s MD and CEO.
Telecom operators Vodafone-Idea unveiled a new brand identity Monday with a new name and logo “Vi”. Soon, it created a lot of buzz on social media, and even rival Jio took a dig at its competitor.
Last week, the company received approval from shareholders to sell stake worth $3.4 billion by selling shares and raising debt. The company received a much needed relief in India earlier this month after nation’s apex court granted Vodafone Idea and Bharti Airtel, another giant telecom operator in India, with 10 years to pay billions they owe to the government.